June 7, 2023

The Thoughtful Art of Sending Sustainable Flowers: A Blooming Delight

Earth Day In the hands of trees growing seedlings. Bokeh green Background Female hand holding tree on nature field grass Forest conservation concept

Celebrating Moments with Environmentally Conscious Floral Choices

Flowers have a magical way of lingering in our memories, becoming talismans of cherished moments. From an armful of otherworldly amaranthus at a house party to the vibrant daffodils and long-stemmed anemones wrapped in brown paper for a book launch, these floral gifts leave an indelible impression. But the act of sending flowers goes beyond mere aesthetics; it requires thoughtful consideration, especially when it comes to the environmental impact they carry.

Contrary to popular belief, the carbon footprint of a standard bunch of imported roses, lilies, and gypsophila is staggering. Grown year-round in the Netherlands and Kenya, these flowers can contribute over 30kg of carbon emissions, which is equivalent to the carbon absorption capacity of an average tree in a year. Additionally, the grave social and ecological consequences of pesticide and fertilizer use on industrial flower farms cannot be ignored.

To address these concerns, sustainable options must be explored. Buying outdoor-grown British flowers can reduce emissions by up to 90%, and further supporting local flower farmers can cut emissions in half again. The impact is significant, not only in terms of carbon emissions but also in promoting social and ecological responsibility. Websites like flowersfromthefarm.co.uk provide a searchable map to connect consumers with local, sustainable flower options.

An essential aspect of selecting flowers is aligning them with the seasons, just like any other crop we grow. It only makes sense to celebrate joyous occasions such as a birth, graduation, marriage, or new job with blooms that are at their finest during that specific time of the year. By doing so, we embrace the beauty of nature’s timing.

Last year, in the spirit of this ethos, we shared the warmth of our friends’ new home with a peat-free geum ‘Tangerine Dream.’ These same flowers had adorned their wedding just a few weeks earlier, and I found it delightful to imagine these blossoms gracing their garden annually as they celebrated each anniversary.

Embracing sustainable flower choices not only enhances the beauty of the occasion but also ensures a healthier and more environmentally friendly planet. Let us make a conscious effort to celebrate life’s milestones with flowers that reflect our commitment to sustainability and our appreciation for nature’s gifts.